Amanda Mauck, Interactive Marketing Specialist for Le Bonheur Children’s Hospital, thinks engaging with patients via social media is a great way to empathize with those who need comfort, not just provide relevant health news. Social media is becoming more and more utilized by hospitals and medical professionals as a means to convey general health information, sometimes even personalized help. A Pricewaterhouse Cooper conducted survey asked over a thousand patients and over a hundred healthcare executives what they thought of the way many healthcare companies are utilizing social media and the Web, and results show the most trusted resources online are those posted by doctors (60 percent), followed by nurses (56 percent), and hospitals (55 percent). Today, more and more members of the medical profession are embracing social media for sharing helpful medical information and providing patient care. In a world where almost everyone is online and can easily find and provide medical solace, is it really, truly a good idea to consider social media and the Web a reliable source of healthcare? Doctors and hospitals are on the social media bandwagon Today, anyone with a computer and a connection can get online and find a variety of results, ranging from simple sore throat to the more serious, like bronchitis and asthma.īut just because we can doesn’t mean we should. Instead of calling your mom or making a doctor appointment, you head to the Internet. You try and shake it off and drink lots of water. You wake up feeling a slight tickle in your throat.
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